APP REVIEW: Mailbox For iOS

MailboxLogo+Wordmark_Vertical_BLUERating:  TekIt

Price:  FREE

Goodieness:  If Gmail is your primary mailbox service and you have an iOS device you’ll never have a cluttered inbox again all without ever having to dispose of a single email.  Sorting mail is literally addictive, like playing Angry Birds.

Crummieness: Besides not being available before….only syncs with Gmail.


With one quick download my pile of emails almost instantaneously got sorted.  I can honestly say that never has an app ended up straight to my main app dock so quickly.  Same day in fact.  Mailbox by Orchestra, Inc. is exactly what the name suggests.  It’s a mailbox for email, Gmail specifically and exclusively.  It’s currently available for Apple’s iOS devices only.  If you fall into both camps then this is good news for you particularly if you’re inbox is cluttered which so easily happens nowadays as you pretty much have to subscribe to everything online.

I read the buzz about this app a couple months ago and decided to take the plunge.  It was still in beta which meant going to the App Store and downloading it only put you in a long line to getting a link to downloading  it.  I was given a number (750K and change) that I could check daily by opening the app icon to see it tick down.  After about 6 weeks a notification popped up allowing me to grab it finally.  I was not disappointed.   Note it’s now available for download instantly.  After a painless sign in screen to my Gmail account the sync began. Then a really helpful tutorial ensued.  The first thing you’ll notice that’s different about its approach to mail is that  my icon badge defaulted to listing the number of items in my inbox (approx. 454 for me at time of download).  It did not distinguish read from unread items.  Before you get in a tizzy over that, realize this is the whole point of mailbox, it aims to help you clean out your mailbox and keep it clean in a fun and visually pleasing way.  In fact there’s even a reward for doing it!  I’ll get to that soon.

IMG_2137 photo photo1

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Sick_SmileyThe original iPod debuted November 10, 2001 and along with it a whole new naming convention was born or should I say iBorn. Ick, even typing words with the lowercase ‘i’ moniker makes my stomach turn because of its over usage. Since then countless products, apps, and companies, have all decided to pile on Apple’s coat tails and ride the iWave by following the exact same product naming convention. It wouldn’t surprise me if some silly parents haven’t named their kid iTom or worse by now. Maybe it’s the rebel streak in me but I just can’t stand it if what I wear, what I buy, my hobbies, or even the way I talk isn’t distinguishable and I just don’t fully understand the onslaught of blatant Apple capitalization and Wanna-Bes. I suppose I can understand the Apple related accessories or Apple geared apps using the ‘i’ moniker to some extent, particularly those exclusive to Apple products only but most are frankly a stretch. I once bought a baby monitor that was conveniently named an iMonitor. The name suggests that perhaps it’s one of those fancy video monitors that can sync with your iPhone right? Wrong, it was just a pair of radios and an audio transmitter. A companion app was non-existent. It had nothing to do with Apple. There’s an app called iFart need I say more? Alright, that’s funny and maybe it gets a pass, nevertheless.

Now I’m not suggesting Apple owns the use of the letter ‘i’ as part of a product name. Rather what I am saying is though they weren’t the first, they’ve made it part of their branding and part of our everyday vernacular. They were original with their marketing campaigns and naming conventions. I’m basically saying what happened to good old-fashioned marketing creativity? Be proud of your product on its own laurels if it has any game. At least use a different vowel as a moniker. Come on uCreate it! See not that hard (for the record I’ll try and not title another post with the ‘i’ moniker).