Cutting The Cord Act 2: Why Cut The Cord?

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Scene 1: Why not?

I won’t beat around the bush. My reasons for cutting the cord are almost entirely to do with money. When I ranked my monthly bills my cable bill was consistently my third greatest monthly expense behind mortgage and car payment. After decades of dealing with cable companies (note I’m lumping satellite and cable services together into the term “cable” for this discussion) I’d like to think I’ve become somewhat of a pro at working their systems. It usually goes something like this – sign up for new customer bundle deal, bundle deal runs out a year or two later and price soars, call and get a discretionary deal that reduces price but adds content and features for 6 months, call 6 months later and cancel the new content and features and receive another special offer that lasts for another 3-6 months until finally the price inflates again and fed up I cancel service altogether and repeat process with a different provider. Similar plights to mine are well chronicled on many cable hating blogs in much more angst-filled terms so I’ll stop there and move the discussion on to the second reason of why I cut the cord.

Scene 2: Choice

Over the last few years the market has been flooded with new streaming services all vying to top each other with brand new binge ready content. Their original content is getting really good as budgets continue to increase and as this year’s awards season begins they are sure to follow the trend over the last couple of years and snag up more than their fair share of awards. I decided I wanted in on all the fuss, however, we’ve already established my skyrocketing cable bill and the 475 out of 500 channels I never watched made it unfeasible to splurge on these new services.

I decided enough was enough and I was ready to watch what I wanted to watch when I wanted to watch it!

Additionally, cable is inherently wired and by nature made it difficult to watch my content on the go. It’s only recently that many cable providers are making inroads on their mobile apps to allow for even paltry mobile experiences, for me though it was just too little too late. In hindsight, I wished it was a greater factor in deciding to cut the cord than it was at the time else I would’ve ditched it likely long before I eventually did.

Even 6 months later and 475 channels less my newfound freedom and variety are no less appreciated.

Scene 3: The Gear

Let’s face it I’m a gadget guy. I’m unashamed about this fact and I was simply fed up with my 4 year old cable box and its clunky interface, noisy hard drive, a litany of indicator lights that lit up my bedroom like a Christmas tree, and wretched rental fee to boot!! This was not lost on me every time I passed a tiny Roku stick at Best Buy with its tiny remote and Netflix shortcut button. It sorta gets back to wanting choice and not just about the content I consume but also the hardware by which I watch the content and by extension control over my experience. In fact, I’ll never forget the time when I returned to a cable provider after running the gambit with another provider and literally being handed the exact same hated hardware I had turned in 3 or so years earlier! Not one thing had changed in that time.

I suspect most like me will consider cutting the cable due to the promise of big savings, and make no mistake you will save, however, in hindsight should in some alternate reality the price savings be voided I will NEVER give up being able to choose my own tailor-made experience that I now have to return to the bondage of cable.  If you can ever get past the shock and bumps that I’m about to unleash in my next few posts I suspect you will neither.

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